The Storyteller/ Finest quince rakiya
Tags: logo design, naming, packaging design, branding, beverages, macedonia
The Storyteller is a pilot project for a local producer of quince brandy in Macedonia. The purpose was to favour the small producers to promote their beverages, made out of ingredients that in Macedonia can be really proud of - high quality fruits. The idea that guided us to the concept was that - "Every single drop of this brandy, has a story to tell". So where the name came from. About the packaging, we were looking to keep the wooden, handmade aspect, in order to represent the "human" opposing it to a fancy minimalist white bottle, which looks futuristic.