Louise Nue

Louise Nue/ The Knit Company

Web site/ Branding

Louise Nue

Louise Nue/ The Knit Company

Tags: web design, branding, photography, wool, handmade, knitting, Paris

Louise Nue is a french company specialized in hand knitted sweaters made of 100% wool. Our mission for this project was to think and execute a series of photographs, that will serve for their catalogue and the website, and to develop the basic branding - packaging, tags, bags, etc.. The client wanted to show the product as a stylish piece of clothing, but keeping the feeling of - raw and wool and nature. So we decided to use recycled/ raw materials for the packaging and the printed elements, using simple iconography and graphic style.

Photographs: Žarko Čulić

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